Revised Phase I Proposal

Phase I begins here.

A seamless migration, an elevated guest experience, and the new foundation for Soap Lake Resort.

Prepared for Sherry
Platform Wix Editor
Investment USD $0
Estimated Timeline 0

This proposal builds upon the migration strategy we previously discussed while incorporating the updated Phase I direction approved by your team. Rather than simply recreating the existing website, Phase I establishes a modern visual system, an elevated accommodations experience, and a scalable Wix platform that reflects the long-term vision for Soap Lake Resort.

Alongside the new design direction, this project preserves everything included in the original migration proposal: SEO preservation, Wix CMS implementation, Wyndham booking integration, responsive development, staging deployment, Search Console and Google Analytics reconnection, Google Ads URL updates, and post-launch monitoring. The result is a website that not only looks exceptional but is also built for long-term performance, easy management, and future expansion.

Phase I Direction

What your latest direction changes

Your latest planning decisions refine the project while keeping the original migration strategy intact. Rather than expanding every section of the website, Phase I now focuses on delivering the highest-quality experience where it matters most—helping guests discover, explore, and book accommodations more confidently.

01

Phase I now has a clear focus

The Accommodations experience becomes the centrepiece of the new website, with an elevated homepage, redesigned accommodation listings, premium lodging detail pages, and an interactive campus infographic that establishes the visual and UX standard for future phases.

02

Focused scope, greater impact

Spa and Retreats will remain intentionally streamlined during Phase I with dedicated overview pages and clear pathways to the Solstice BioSpa website. This keeps the project focused, budget-conscious, and avoids unnecessary duplicate content while leaving room for future expansion.

This revised proposal combines the reliability of the original migration plan with the new design direction, creating a website that not only preserves what already works but also establishes a stronger guest experience and a scalable foundation for the future.

A Controlled Transition

Zero downtime. Zero guesswork. Zero shortcuts.

Your existing website will remain fully operational while the new Wix website is designed, developed, and tested in a private staging environment. This approach eliminates unnecessary risk during development and ensures there is no disruption to your guests, bookings, or day-to-day operations.

Only once the new website has been fully reviewed, approved, and tested will it replace the existing site.

During development

  • Your live WordPress website remains online throughout the project.
  • The new Wix website is built in a private staging environment.
  • Content, design, and functionality are reviewed before launch.
  • Booking journeys and key user flows are tested across desktop, tablet, and mobile devices.
  • Revisions are completed before the website goes live.

At launch

A structured launch process ensures the transition is as smooth as possible.

This includes:

  • Connecting the live domain to the new Wix website.
  • Implementing all approved URL redirects.
  • Reconnecting Google Search Console and Google Analytics.
  • Updating Google Ads destination URLs where required.
  • Verifying booking links and key landing pages.
  • Monitoring the website closely during the first 30 days after launch.
The objective is simple: deliver a seamless transition to the new platform while preserving your online presence and ensuring guests experience a polished, reliable website from day one.
SEO Migration

Preserve your SEO. Strengthen your foundation.

A successful migration is about more than moving content from one platform to another—it's about protecting the search visibility and authority you've already built while creating a stronger foundation for future growth.

Every stage of the migration will be planned to minimise disruption and preserve your existing SEO wherever possible.

SEO Migration Includes

  • Comprehensive URL mapping and implementation of 301 redirects where required.
  • Preservation of page titles, meta descriptions, headings, and search-friendly page structure.
  • Transfer and optimisation of existing website content.
  • XML sitemap generation and submission.
  • Google Search Console reconnection and verification.
  • Google Analytics reconnection.
  • Google Ads final URL updates.
  • Post-launch monitoring to identify and resolve any migration-related issues.

Built for long-term performance

The new Wix website will be developed with clean structure, organised content architecture, responsive layouts, and best-practice optimisation to support future SEO growth.

Rather than simply recreating the existing website, this project establishes a stronger technical foundation that will support future optimisation, content expansion, and the continued growth of Soap Lake Resort's online presence.

Wix CMS

Built for your team, not just for launch.

The new website will be built using Wix CMS, allowing your team to manage day-to-day content updates without needing developer assistance. Accommodation details, galleries, featured rooms, and supporting content will be organised into structured CMS collections, making updates straightforward while protecting the site's design and layout.

Whether you're updating room descriptions, changing rates, replacing images, or highlighting seasonal offerings, the process will be simple, consistent, and designed for long-term usability.

Wix CMS Implementation

  • Structured CMS collections for accommodation content.
  • Easy management of room details, amenities, and descriptions.
  • Simple gallery and image updates.
  • Flexible content architecture for future expansion.
  • Consistent layouts that remain protected during content edits.

Training & Handover

To ensure your team is confident managing the website after launch, the project includes:

  • Loom video walkthroughs covering the most common website updates.
  • Guidance on managing accommodation content through Wix CMS.
  • Full administrator ownership and access to the completed website.
  • A clean project handover with ongoing support during the post-launch monitoring period.

The goal is to deliver a website that remains easy to maintain long after development is complete, giving your team complete control over routine updates without compromising the quality or consistency of the design.

Phase I Deliverables

Phase I Deliverables

This proposal combines the complete migration strategy from the original proposal with the newly approved Phase I design direction, delivering both a technically robust platform and a significantly elevated guest experience.

Design & User Experience

  • New elevated Homepage implementation.
  • Premium Accommodations page with expanded layout.
  • Signature Picks section for featured accommodations.
  • Smart Filters to simplify accommodation discovery.
  • Interactive Campus Infographic with clickable accommodation locations.
  • Property Map module.
  • Mineral Water information module.
  • Group Lodging module.
  • Redesigned accommodation card system.
  • Premium Lodging Detail page template.
  • Improved visual hierarchy and editorial rhythm throughout the guest journey.
  • Fully responsive experience across desktop, tablet, and mobile devices.

Migration & Technical Implementation

  • Complete WordPress to Wix migration.
  • Wix CMS architecture and content collections.
  • Wyndham booking integration.
  • URL mapping and 301 redirects.
  • SEO migration and metadata preservation.
  • Search Console reconnection.
  • Google Analytics reconnection.
  • Google Ads final URL updates.
  • Private staging environment throughout development.
  • Cross-browser and responsive testing.
  • Quality assurance prior to launch.
  • Live deployment and launch support.
  • 30-day post-launch monitoring and support.

Phase I Also Includes

  • Spa overview page with hero section, introduction, and link to the Solstice BioSpa website.
  • Retreats overview page with streamlined content for Phase I.
  • Loom training videos for ongoing website management.
  • Full Wix administrator handover.
  • Clean CMS structure designed for future expansion into Phase II.
Timeline & Investment

Estimated Timeline

The project is expected to be completed within 2–3 weeks from the official project start date, subject to timely access to required accounts, content, and client feedback.

01

Week 1 — Foundation & Design

  • Project setup and planning
  • Wix CMS architecture
  • Homepage development
  • Core website structure
  • Initial responsive layouts
02

Week 2 — Guest Experience

  • Premium Accommodations page
  • Lodging Detail page template
  • Interactive Campus Infographic
  • Property Map integration
  • Smart Filters and supporting content modules
03

Week 3 — Testing & Launch

  • SEO migration and redirect implementation
  • Booking integration verification
  • Cross-device testing
  • Quality assurance
  • Search Console and Analytics reconnection
  • Google Ads URL updates
  • Final review, launch, and post-launch monitoring
Phase I Investment

Phase I Investment

This investment covers the complete Phase I scope outlined in this proposal. Any future enhancements or Phase II functionality can be planned separately once Phase I has been successfully completed.

Fixed Project Investment $0 USD

This investment includes:

  • Complete WordPress to Wix migration
  • Elevated Homepage implementation
  • Premium Accommodations experience
  • Lodging Detail page template
  • Interactive Campus Infographic
  • Property Map implementation
  • Wix CMS setup and architecture
  • Wyndham booking integration
  • SEO migration and redirect mapping
  • Search Console & Google Analytics reconnection
  • Google Ads final URL updates
  • Responsive optimisation
  • Private staging environment
  • Complete testing and quality assurance
  • Website launch
  • Loom training videos
  • Full website handover
  • 30 days of post-launch monitoring and support
Before Development Begins

What I'll need before development begins

To ensure a smooth and efficient project, I'll need access to the following before development begins:

  • Wix account access with administrator permissions.
  • Current WordPress website access (for migration and content verification).
  • Domain and DNS management access (if required for launch).
  • Google Search Console and Google Analytics access.
  • Google Ads account access (if active).
  • Wyndham booking integration details.
  • Brand assets, including logos, fonts, and style guidelines (if available).
  • Final content, imagery, and any supporting documents to be included in Phase I.
  • The approved homepage and accommodations design references.
  • Timely feedback during review milestones to help keep the project on schedule.
Looking Ahead

Looking Ahead

Phase I establishes the technical and visual foundation for the future of Soap Lake Resort.

Once complete, the website will be well positioned for future enhancements without requiring another major rebuild.

Potential Phase II enhancements may include:

  • Expanded Spa and Retreats experiences.
  • Enhanced wellness and retreat landing pages.
  • Enhanced integration between the Soap Lake Resort and Solstice BioSpa websites through strategic cross-linking, consistent branding, and a seamless user journey while maintaining each website as an independent digital presence.
  • Additional CMS-driven content and marketing pages.
  • Ongoing SEO optimisation and content strategy.
  • Conversion optimisation and feature enhancements based on user behaviour.
Thank You

Thank You

Thank you for the opportunity to prepare this revised Phase I proposal.

I appreciate the time and thought you've invested in defining the direction for Soap Lake Resort, and I'm excited about the opportunity to help bring that vision to life. This proposal has been carefully updated to reflect your latest requirements while preserving the proven migration strategy and technical foundation from the original proposal.

If this proposal aligns with your expectations, I'll begin by preparing the development environment, establishing the Wix CMS architecture, and implementing the approved Phase I designs according to the agreed timeline.

I look forward to working with you on creating a website that not only represents Soap Lake Resort today but also provides a strong foundation for its continued growth in the future.

Best regards,
Muhammad